Gen X + Gen Y = Time-to-Use-the-Imagination-for-American-TV-Networks

Go to my other blog World Live Web where I wrote a review of Merrill Brown's article on the shift in news habits of the 18-34 year old set. The front page piece in the MIT Tech Review mirrors Brown's research that the former watches and listens to media in new and varied ways such as over the internet.

Writes Stu Hutson in the Tech Review, "... In response to this ever increasing demand for Internet-delivered programming, content providers are beginning to offer dedicated Web channels. MTV announced last week that it will launch a free webcast -- similar to ones already run by Disney and MSN -- that allows viewers to play its original programming along with the music videos. The reason: people have complained that programming and hard-to-find videos have virtually disappeared from the network..."

Hutson goes on to describe new programming including telecommunications giant SBC's "IPTV" which would provide on-demand programming through a dedicated network of its own servers. Hutson said SBC is experiencing difficulties from content providers, who are leery of the possibility that the service might cut into other forms of revenue and wrote "... by the time SBC unveils its IPTV service near the end of the year, it will look and feel more like a cable provider than an Internet service. This is also true for the planned IPTV services from Verizon and BellSouth."

In the end, those who make money, will make more money.

Right Mr. Brown?